Keith Williams, Founder of Factrees, realized that there was a gap in the way distributors, sales reps, and manufacturers connected when he was doing some basic research for a startup tied to the manufacturing industry.

With automation making huge strides in recent years in the distribution process, many product distributors that use traditional models are finding it hard to keep up. New distribution technologies and wholesale distribution software are advancing at such a rapid pace that new and potential adopters are increasingly frustrated when trying to choose the right solution for their distribution strategies.