Information from Sourcing Insiders
Source of Truth Blog

The Information Destination for Sales, Sourcing & Engagement

Professional Insights, Current Tactics, and Market Making Strategies

Connecting Sourcing partners for new business success. Source of Truth blog provides important insights that manufacturers, sales reps and distributors can use to increase their market share and be successful in today’s changing marketplace.

Mark Dancer

Why Proximity Matters

Proximity is a revolutionary metric for fixing the broken supply chain. Proximity is the use of technology to drive the production and provision of services and products ever closer to the moment of demand. Proximity means that when a need emerges, it is met. When a question arises, it is answered. When frustration happens, a […]

Disruption is Dead; Long Live Disruption

We’ve all heard this phrase: The king is dead; long live the king! This is the once customary announcement proclaimed on the death of a monarch immediately succeeded by the designated heir. Crisis over. There’s a new king in town. And so it is in the evolution of B2B value chains and marketplaces. Disruption as […]