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Connecting Sourcing partners for new business success. Source of Truth blog provides important insights that manufacturers, sales reps and distributors can use to increase their market share and be successful in today’s changing marketplace.

Dan Banks

A Holistic View of Analytics – Tying Online Actions with Offline Sales

By Dan Banks on July 18, 2022

B2B ecommerce is not just about the revenue generated through the website. Oftentimes, it serves as a catalyst to your offline sales. The challenge is how do you read between the lines to identify sales originating from your website but resulting in offline interactions and sales. Google Analytics provides a wealth of data about online […]